ABC Data enters the Romanian market directly


ABC Data, the leading IT distributor in Central and Eastern Europe (CEE), with operations in eight countries in the region, also entered the Romanian market directly and is offering local partners a portfolio that includes more than 36,000 products, from over 200 international producers, said in a press conference Sergiu Lujanschi, General Manager ABC Data Romania. For the first year of activity on the local market, the company estimates positioning among the top 15 players on the specialized market, ABC Data’s major benefits being the wide range of products, the sales support services, the short delivery time, as well as the price policy. „The market in Romania has a huge growth potential and is extremely competitive, which is why we are aware that a modern distributor has to exceed traditional business models and to provide suppliers and partners with extensive support in logistics, promoting sales and developing complete IT solutions. It is exactly the fact that we are providing added value services that represents our main competitive advantage, which in time will translate into a better position on the market”, also said Norbert Biedrzycki, CEO and Chairman of the Board, ABC Data via videoconference.

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