Coca-Cola brings music closer to consumers


Say It With A Song is the name of Coca-Cola’s invitation to music enthusiasts as part of its latest campaign. According to a press release, all throughout the summer the famous Coca-Cola logo will include lyrics of renowned songs. Youths will thus have a chance to express themselves through music by using the hashtag #SayItWithASong. Personalized Coca-Cola bottles and soda cans will be labeled with some of the most famous national and international songs, chosen in partnership with Universal Music production house. The playlist includes classic chorus-lines like ‘The greatest day’ or ‘Don’t you forget about me’ to chart favorites like ‘Don’t cha,’ ‘Hey Brother,’ or ‘Love is the way.’ The Say It With A Song global initiative, one of the largest of its kind, encourages consumers across the world to look for lyrics which suit them or could be turned into special gifts or even be used as a way of self-expression when regular words fail to serve their purpose.

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