Entry range, Groupe Renault’s lifebuoy at crisis time

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Dacia, with its business model, is ten years ahead of the competition that is just realising that low-cost vehicles are viable and orders for the new Sandero are well beyond expectations, Renault COO Carlos Tavares said during talks with Romanian media representatives, HotNews.ro informs. Groupe Renault did not post 2012 sales results, yet it is expected that over 900,000 of its over 2.6 M world sold automobiles were from its Entry range including Duster, Logan, Sandero, Lodgy and Dokker, sold either with the Dacia logo or with the Renault logo. While at an international level Renault has all the reasons to be optimistic, its figures for Romania do not look too good. ‘This decrease is a reason of concern for us and this is also why I’m here, in Romania, to discuss our performance with the teams. The group’s (Dacia plus Renault) 2012 market share lost three percentage points since 2011. That’s not very good, but we promise to get our own back this year. How are we going to do that? First of all, we have a renewed Dacia range and Renault has come up with Clio 4 and will unveil a new model this year’, said Tavares. The good signs are there – Renault official says – noting that orders for the new Sandero are 50 per cent higher than the expectations.