Jidvei, more than 14 million bottles sold in 2017

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For Jidvei Group, one of the main players on the Romanian wine market, the year 2017 meant sales 13% higher than the previous year and 14 million bottles sold. We are talking about a sustainable growth given that Jidvei is the only producer that builds its entire portfolio of products from the harvest obtained from the 2,500 hectares of own plantations, which is a key element for an accurate quality control.

The premium and super-premium segment, with the Mysterium and Owner’s Choice ranges (Ana and Maria wines) had the highest growth, namely 30% compared to the previous year. As for the bag-in-box wine, Jidvei sold more than 1 million liters in 2017.

“These growths were possible thanks to the constant and significant progress in improving the quality of our products; in fact, this is the main objective of our group of companies. Moreover, our concern for diversification and innovation made us add two new products in our portfolio, in 2017: the rosé wine from the Traditional Range, and the rosé wine Mysterium Magnum. Today, our product portfolio includes, besides the smooth wines, sparkling wines, vinars and must, Jidvei being the producer with the most diverse range of products in Romania” stated Cristian Saitaru, General Manager at Jidvei.

In 2017, the harvesting was made between September 5 and October 9; 1,100 people were involved into the manual harvesting and 13 combines were involved into the mechanized harvesting. In total, over 22 million kg of grapes were harvested from the Tarnave vineyard, which covers an area of more than 2,500 ha of vine. We expect to get approx. 17 million liters of wine from this production.

The year 2017 marked the third edition of the campaign “Vin de casa din must de la Jidvei”, an initiative supporting the wine lovers, those who keep the traditions of the previous generations, the householders who wish to obtain at home an authentic Romanian quality wine. 900,000 liters of must have been sold at this edition.

The company continued to invest in development, targeting the acquisition of viticulture equipment and machinery and, as well as the expansion of the production and storage capacity of the wine cellars – the current capacity exceeds 30 million liters. The value of the equipment purchased for agricultural works exceeded EUR 2.5 million, while those for the modernization of the Jidvei wine cellar have an approximate value of EUR 4 million.

Jidvei owns certified basic plantations and a seedling nursery called “Scoala de vita” (“The Vine School” – e.n.), which generates more than 500,000 plants annually; the cultivated varieties are wholly noble, both native varieties (Feteasca Regala and Feteasca Alba) and international varieties (Sauvignon Blanc, Pinot Grigio, Riesling, Syrah and others).

“This is the healthy genetic base for the whole Jidvei production. All the operations are performed entirely within the Jidvei Group: growing the seedlings which are later planted in the vine, growing and harvesting the grapes, winemaking and conditioning the wines, as well as the bottling process. The complete vertical integration ensures a total control of the production process, with direct and certain benefits on the quality of the products” stated Cristian Saitariu.

The cutting-edge technology and the improvement of the winemaking techniques have contributed to win many awards. Thus, Jidvei wines have been awarded in 2017 with more than 80 medals at prestigious international contests such as AWC Vienna, DWWA – Decanter World Wine Awards, CWSA – China Wine & Spirits Awards, Chardonnay du Monde, Concours Mondial de Bruxelles, Vinalies, VINO Ljubljana, Le Mondial du Rosé, Mundus Vini, IWC – International Wine Challenge, Rosé International Championship, IWSC – International Wine and Spirit Competition and others.