LaDoiPasi, major proximity chain store in Romania

LaDoiPasi, the franchise programme developed by METRO Cash&Carry Romania, becomes the major proximity chain store in Romania, being represented in each county of Romania, reads a press release. Two years since it was launched on the market, more than 700 retailers adopted the business model LaDoiPasi.

The top counties with the most LaDoiPasi stores are Constanta with 47 operational units, Brasov with 42, Bucharest and Iasi with 37 each. Salaj County recently became the 41st county where LaDoiPasi chain is represented, with its first store open in December 2013. “Since it was launched, LaDoiPasi meant to support the small retail businessmen in developing their own business. The METRO Cash&Carry experts provide consultancy to the owners willing to partner up within the network, allowing them to retain their financial and administrative independence, and the positive feedback from LaDoiPasi clients is a confirmation for the results of these efforts. We aim to develop the entire programme and to everything necessary to answer in an efficient manner to the business needs of our clients,” said Gilles Roudy, METRO Cash&Carry Romania CEO.


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