The measures to reduce the quantity of plastic waste are part of the Lidl sustainability strategy for a better future.
After Lidl Romania announced that, by the end of 202, it will reduce by 20% the quantity of used plastic, the company presents the first concrete measures. Thus, in a first step, by the end of 2018, Lidl will renounce selling disposable plastic articles such as glasses, deep and plate dishes, as well as spoons and forks. The measure will be taken in all the 225 Lidl stores in Romania.
“Our strategy on plastic pursues a clear approach, which is: prevention-reduction-recycling. By not selling anymore these disposable articles, we prevent the introduction of an additional plastic quantity into circuit, and thus contribute to improving our history regarding the use of this material” stated the Procurement and Marketing VP of Lidl Romania, Marco Giudici.
Selectively collecting wastes from the stores, warehouses, central and regional premises of the company and sending them to the recycling centers, is an integrant part of the Lidl activity. This measure is detailed in the first Lidl Romania sustainability report, published this May.
About the 360-degree plastic management strategy of the Schwarz Group
One of the world leaders in retail, the Schwarz Group, which includes Lidl and Kaufland, is aware of its responsibility, particularly regarding the environment, and took a number of measures in this regard. As part of a large 360-degree plastic management strategy, the Schwarz Group is constantly developing measures that it implements at international level. This strategy aims at reducing plastic consumption and closing cycles.