Romania’s public image in Great Britain is still bad, despite it has slightly improved over the past few years thanks to the efforts of Prince Charles, Gheorghe Marginean, the representative of Thomas Cook Neckermann in Romania, told Mediafax, while attending the World Travel Market (WTM) fair in London. “(…) Prince Charles’ involvement in the tourist promotion of Romania on the British market is of great importance. The British travel agents have already come up with thematic tourist packages named «Following the steps of Charles»”, Marginean said. British tourist visiting Romania re generally old people over 60 years old, with undergraduate studies and average wages, as well as fiery royalists. The British travelers don’t come to Romania for luxury hotels, seaside holidays or hiking in the Carpathian Mountains, but for the “genuine nature” promoted by the heir to the British thrown in the movie “Wild Carpathia”. According to Gheorghe Marginean, the Britons buying this type of tourist packages usually spend no more than 1,000 pounds during their stay in Romania, including the airplane ticket, accommodation and meal. As far as the number of foreign tourists in Romania, the British tourists rank 6th after German, Italian, French, Hungarian and Israeli travelers. This year, in the first 9 months of the year, over 71,000 British tourist have visited Romania, a similar amount to the one recorded in the first 9 months of 2012, according to the INS data released by the National Tourism Authority. Over 91,000 Britons spent their holidays in Romania in 2012, up from 81,000 British people who came to Romania in 2011.
47 Romanian companies present at WTM
Minister-delegate for SMEs, Business environment and Tourism Maria Grapini attends WTM, the leading global event for the travel industry to meet, network, negotiate and conduct business, taking place in London over Nov 4 – 7, 2013, a press release informs. At this year’s edition of the WTM, displaying in Romania’s stand will be 47 companies representing airlines, travel agents, hoteliers, county promotion associations. During the London visit, Maria Grapini will also participate in the Ministers’ Summit organized by the World Tourism Organization, as well as in the first meeting of the ST-EP International Organization, a cornerstone of the Sustainable Tourism – Eliminating Poverty initiative. On this occasion, Grapini said that Romania will promote its cultural tourism, as well as its health and spa tourism in South Korea and Malaysia. She also said that the Korean people also want to visit Romania’s neighbouring countries, given their long journey to Europe.
“The Korean tourists are curious, that is why we are going to promote our legends. We shall promote two tourist products in Korea, the health and spa tourism and the cultural tourism,” Grapini said. The construction of Romania’s exhibition stand cost over 220,000 pounds, without VAT, according to Mediafax. Within the same event, WWF-Romania, part of the World Wide Fund for Nature and Explore Travel will present a tourism program in Maramures, meant to preserve the traditions and the nature and for the well-being of the local communities.