Sandero promoted in UK in letter addressed to the Chancellor of the Exchequer

Ever since Dacia was launched on the Great Britain market, it has adopted an aggressive and very jovial campaign. To promote the Sandero model, the Dacia team drafted a letter addressed to George Osborne, the Britain’s Chancellor of the Exchequer, informs. Thus, the Romanian brand suggests the British official should replace his car with the new Sandero, which costs considerably less. The letter argues the Romanian model is a perfect choice for the British minister, given the unstable economic climate. Among the new Sandero’s advantages, the following are listed: “it’s solid, simple, and is not equipped with frivolous devices.” The jovial tone of the letter (the opening line is ‘Dear George’) has caused most British publications to include it in their editions, which has brought the brand additional promotion.

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