The beer market recorded a moderate growth in 2017

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Brewers of Romania Association announces the evolution of the beer market for the last year:

  • The beer market recorded a 2% increase, reaching a volume of 16.11 million Hl
  • The beer consumption per capita was of 82 l
  • The beer sector creates, by a direct and indirect manner, more than 85,000 jobs at national level
  • Fiscal predictability and a stable economic context are still the key factors for maintaining the balance of the beer market

 

“The beer market had a natural evolution over the last year, recording a moderate 2% growth of the volume. It is a positive trend which although we deem fragile, we wish to be an important basis for the evolution of the beer market of this year. The key factor in maintaining the positive trend of the market continues to consist of ensuring a stable economic context and a predictable regulatory framework. Beer is an extremely appreciated drink in our country, so that all the Romanians must continue to be able to enjoy it with all those who are dear to them” stated the President of the Brewers of Romania Association, Lucian Ghinea.

The beer production is a real stimulus for Romania’s economic growth by creating jobs at national level, generating added value within all the related activities and through important contributions to the state budget, in the form of fees and taxes. Due to its profoundly national nature, defined by the domestic production of more than 97% and 70% of ingredients provided by the Romanian agriculture, the beer sector has a significant influence on the employment level, by creating, at the country level, directly and indirectly, more than 85,000 jobs for Romanians, thus contributing to ensuring the day-to-day living of their families.

“The role of being an engine of the Romania’s economy that the beer sector has is also confirmed by the added value it generates in all the related fields of activity, which annually exceeds EUR 860 million. Important direct and indirect contributions to the state and local budgets, of more than EUR 530 million per year, are added to this. We appreciate that a permanent dialogue between authorities and the private sector must exist, in order to identify those public policies that have a real capacity to generate growth for the local economy – by stimulating investments -, and implicitly to bring welfare for all the Romanians – through fair wage regulations” added Julia Leferman, General Manager of the Brewers of Romania Association.

Key data for 2017

  • Investments: the investment efforts of the members of the Association have been constant over the time, the total investment level reaching an upward trend also in 2017, compared to the previous year. Thus, the investment value in 2017 amounted to EUR 71.8 million, increasing by EUR 2 million compared to the previous year.

Until today, the cumulated investments made by the members of the Association since their entry on the market has reached a total of EUR 1.47 billion.

 

  • The consumers’ preferences depending on the type of packaging: the market structure depending on the package is almost unchanged compared to the previous year; only slight variations exist from one year to another. The beer bottled with PET is the only one recording a decrease for the second year in a row.

o             Bottle: 27.46% (-0,22 pp)

o             Can: 18.2% (+1,1 pp)

o             Keg: 3.38% (-0,27 pp)

o             PET: 50.94% (-0,62 pp)

 

  • Imports: despite the very slight increase of imports in 2017, of only 0.03 million Hl, thus reaching a total of 0.47 million Hl, the Romanian beer market continues to maintain its profoundly national nature, the percentage of the domestic beer continuing to be higher than 97% of the domestic consumption.
  • Exports: as for the exports, they recorded a slight decrease of 0.01 million Hl compared to the previous year, reaching a total of 0.41 million Hl.

 

 

About the Brewers of Romania Association

 

The Brewers of Romania Association is a real symbol of the beer sector in our country. In the 14 years of existence, the Brewers of Romania Association has imposed itself both at the local and international level, as a common voice of its members, managing to transmit their values to the business environment, to the consumers and to the state institutions, as well.

Its current members are important Romanian beer producers: BERGENBIER SA, HEINEKEN Romania, UNITED ROMANIAN BREWERIES BEREPROD, URSUS BREWERIES and MARTENS, along with the micro-brewery called CLINICA DE BERE. Together, the six producers supply more than 80% of the beer quantity consumed in Romania. The Association also includes representatives of the raw material producers: SOUFFLET MALT ROMANIA and THE ASSOCIATION OF THE HOPS PRODUCERS OF ROMANIA.

The twelve beer factories, of which two micro-breweries, belonging to the members of the Association, are located in Ploiesti, Constanta, Craiova, Miercurea Ciuc, Targu-Mures, Pantelimon, Timisoara, Buzau, Brasov and Galati, and the two micro-breweries are located in Cluj-Napoca and Timisoara.

Starting from 2008, the Brewers of Romania Association has become part of the great family of the European beer producers, represented by the Brewers of Europe organization founded in 1958 in Brussels. Its current members are the national brewers associations of the EU states, along with Norway, Switzerland and Turkey. The organization represents the interests of more than 6,500 European beer producers before the various international institutions and organizations. Moreover, the Brewers of Europe represent and protect the interests of 2.3 million people having a job thanks to the beer production and sale.