The sales of furniture producer Mobexpert decreased by five per cent in Q1, compared to the similar period of 2008, although initial estimations indicated a stagnation in the business. “The overall circumstances of the market determined a reduction by approximately five per cent in the sales registered in Q1 of 2009, compared to last year’s similar period. Calculated in EUR, the decline is over 20 per cent, due to the tremendous decline of the national currency,” a press release issued by Mobexpert and quoted by Mediafax shows.
Mobexpert stores in Bucharest registered a lower decrease than the ones registered by units countrywide. The best evolution was reported by stores integrated in trade centres, compared to independent ones.”
“Most non-food retailers preserved their prices in EUR, increasing the prices in RON according to the exchange rate. Noticing the customers’ appetite for bargains, they operated punctual price cuts of 15 to 20 per cent. Here, at Mobexpert, we turned the entire collection into a bargain and maintained our prices in RON, assuming the fact that, calculated in EUR, they registered a cut of over 20 per cent, compared to the summer of last year. In order to keep costs under control, we renegotiated the contracts with all our suppliers of raw materials and products, including those with our factories and assumed a massive reduction in our profit,” the President of Mobexpert, Dan Sucu announced in a press release.
Mobexpert estimations for Q2 indicate a higher decline of sales, reaching approximately 8–10 per cent. The regional Mobexpert network includes 34 hyper-stores and stores at the time being.