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Bucharest
April 22, 2021
BUSINESS

Romanian online advertising market increased by 70 pc

The total value of the online advertising market in Romania registered a 70 per cent increase in 2008, compared to 2007, totalizing RON 72.417 million (some EUR 20 million, according to Romanian Online Advertising Study), made by IAB Romania and Pricewater­houseCoopers Romania, Agerpres announces.

In 2007, the value of the online advertising market reached RON 42.6 million. During the first half of the year 2008, the total income of the online advertising market registered a rise of 110 per cent compared to the similar period of 2007; yet in the second half of the year, the growth compared to the similar period of 2007 only reached 46 per cent. “This study permanently follows the tendencies of the online environment and especially the influences exercised upon them by the present economical circumstances.

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