Over half of Romanians, more precisely over 62 per cent of them, prefer the services of insurance companies rather than those offered by banks for personal financial protection of their goods, and for compulsory or additional private pensions, a study made by Henley Centre Headlight Vision for AVIVA shows. The same thing happens in the case of compulsory or additional private pensions, in the case of which 53 per cent of the interviewed Romanians prefer the services offered by insurance companies and only 25 per cent would choose a similar offer by banks, according to the study made by the end of the year 2008. People who expressed the highest level of trust for the services of insurance companies were the inhabitants of the Banat – Crisana – Maramures and Oltenia regions, where 78 per cent, and, respectively, 75 per cent of the interviewees declared that they would be willing to choose these institutions, while the inhabitants of Bucharest are at the bottom of the list, as only 37 per cent would choose insurance companies, a press release issued by Aviva Life Insurances shows. As for age categories, 69 per cent of the people who prefer life insurances are aged 45 to 55, and are directly interested in life insurances and pensions. Only 4 per cent of the interviewees would select brokers’ agencies for counselling regarding investments, 7 per cent would select them for counselling on life insurances and 8 per cent for pensions.