The Brukenthal Museum became a registered trade mark

The Brukenthal National Museum became a registered brand with the State Office for Inventions and Brands (OSIM) starting last Thursday. From now on, the museum is entitled to sue anyone who uses the Brukenthal brand without the permission of the Museum management. The museum owns an impressive variety of art works and hopes that, this way, it would be able to collaborate better with museums worldwide and to import/export art works to Sibiu.


“I have the wish to create the Brukenthal brand. This brand actually exists, but it needs promotion. Brukenthal obliges you to turn it into an international brand. You must launch products that should attract you. We started with food products, such as chocolate, and we hope to continue by launching the Brukenthal wine on December 1,” the General Manager of the Brukenthal Museum, professor Sabin Luca declared. It must be mentioned that the plans of the management of the Museum in Sibiu included the purchase of the Internet domain brukenthal.eu, yet an Austrian citizen had already bought it and was unwilling to sell it.


“The Baron Samuel von Brukenthal left us a heritage that has a huge potential to attract visitors. We are using his name one more time. We try to attract as many visitors as possible to Sibiu,” the Manager of Sibiu explained for the Agerpres Agency. The Brukenthal Museum is the oldest museum in Romania. The initial collections of the Baron von Brukenthal (a painting collection, a stamp cabinet, a book collection and one of coins) were initiated during 1759–1774. Few things are known about their foundation, and the first entries referring to purchases of paintings in the documents of the Brukenthal family appeared in 1770. At that time, the nucleus of the painting collection was most likely created already. During the nineteenth century, the main interest of the museum was the preservation of the existing patrimony and the increase of the main collections by means of acquisitions and by the founding of new collections, mostly focused on the Saxon culture. In 1948, the museum was nationalized and became the property of the Romanian communist state.