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September 29, 2020
BUSINESS

Solid growth in the most important segments for Visa Romania in 2009

In Romania, Visa Europe defied the crisis and announced significant growths of the financial results in 2009, the preference for the use of cards being increasingly visible. According to the data presented yesterday in a press conference by Catalin Cretu, General Manager Romania, Visa Europe, the total number of transactions made on Visa cards increased 23.2 per cent, while their value 32 per cent. Also, the number of Visa cards increased 5.4 per cent, reaching 62 million. As for the payment by card to traders, the value of the transactions increased during June 2008-June 2009 by 43.5 per cent, and the number of transactions by 52.5 per cent.


The average value of a transaction on POS rose to EUR 45, according to Visa representative. “In our country, one Euro out of 45 is spent on a Visa card, while in Europe it is one Euro out of 9. We have a long way to go up to the European average in order to catch up with the countries from Central Europe,” Cretu said.


In the same period, 26 per cent of the Visa transactions were made with traders, compared to 22 per cent in the previous reporting year, while the volume of the expenditures made on visa cards in shops represented 12 per cent, up from 11 per cent. The economic crisis changed the market behaviour of the credit card owners, who appealed chiefly to the purchase of basic items. About 2009, the official said that December 23 was the day with the biggest number of transactions for traders in Romania, when two operations per second were made. Referring to electronic trade, the biggest number of transactions was registered on December 28, when the traders registered two operations per minute on Internet. In 2010, Visa will continue to encourage the utilization of cards for trade through education, promotion and new services, and will continue its efforts to accept payment by card in all the relevant sectors in which the Romanians make payments periodically.

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