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February 3, 2023

Vitantis Shopping Center – December sales up 35 pc

The Vitantis Shopping Center shopping centre in December 2009 registered a 35 per cent sales rise compared to the previous months. However, compared to December 2008, sales had stagnated, according to a press release by Equest Investments. The shopping centre’s 2010 marketing budget is EUR 1 M, covering media partnership, events and promotion campaigns. In addition, EUR 300,000 will be paid for the renovation of the car park and replace traffic management systems in the Vitan-Barzesti Street to make both access into the shopping complex and local traffic more fluent. The 2010 strategy also recognizes the possibility of having a competitor in the area – Sun Plaza.

‘Given our experience with Grand Arena, traffic will probably drop by nearly 20-25 per cent in the first one and a half months, but we are prepared to act against the trend and regain our lost customers. Things will go back to normal after some time when it’s normal to be more curious about a new mall in Bucharest. We have prepared a number of events trying to reward our faithful customers’ said the Vitantis manager.

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