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May 9, 2021

Beer consumption in 2009, down at 2006 level

A survey conducted by the ‘Romania’s Brewers’ Association and presented yesterday during a press conference shows that the volume of beer sales stood at 17.6 million hectoliters last year, down 13 per cent compared to 2008 back when 20.2 million hectoliters were sold. Compared to 2009, back when a Romanian consumed an average of 93 liters of beer, last year the per capita consumption dropped to 81 liters, a level registered in 2006.

‘The drop was largely caused by a drop in purchasing power,’ Jan Derk van Karnebeek, new president of the ‘Romania’s Brewers’ Association and general director of Heineken Romania, stated yesterday. He pointed out that the Romanians overwhelmingly prefer locally-produced beer, a fact that explains the relatively low share held by imports (below 1 per cent of total sales). The imports dropped from 0.5 million hectoliters in 2008 to 0.17 million hectoliters last year, while the exports grew from 0.06 million hectoliters in 2008 to 0.17 million hectoliters last year.

In what concerns the packaging, in 2009 the beer sold in PET bottles registered the highest market share (46.7 per cent), followed by beer sold in glass bottles (35.3 per cent), beer sold in cans (14.8 per cent) and draft beer (3.2 per cent).

The investments made by the members of the Association in 2009 stood at EUR 195 M, with them contributing EUR 1.3 bln to state budget in the last six years, of which EUR 263 M represent direct contributions in 2009. The ‘Romania’s Brewers’ Association has the following member companies: Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries and Ursus Breweries.

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