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Bucharest
June 30, 2022
BUSINESS

Romania’s country brand needs revamping

Romania’s country brand is to be presented on May 24. So far we’ve established that it needs be strong, robust and different from that of other countries. “If we don’t find an element to differentiate Romania’s brand from that of other countries, we need to invent one. And soon,” says Eulogio Bordas, consultant of THR company, employed by the Ministry of Regional Development and Tourism, quoted by Gandul. The consultancy firm spent EUR 400 000 on a research that included interviews with 9600 tourists from Germany, Great Britain, France, Italy, Russia, Austria, USA, Hungary and Romania, as well as feasibility studies regarding our country’s capacity to draw tourists. The conclusion – Romania could be an interesting destination in all areas of tourism, except for the seaside, where it couldn’t stand the test. Thus, six competitive products were identified: cultural circuits, eco-tourism, rural tourism, City Break, adventure tourism and wellness tourism. Indirectly, Eulogio Bordas hinted that “The land of choice” is a poor slogan. “Studies prove that wherever one tried to practice a type of tourism focused on several offers, the project failed.

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