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December 4, 2022

Health tourism market tops USD 250M

Spa and wellness services are the main segments that have raised Romanian health tourism to a total of USD 250 M, Mediafax reports. An Insight Market survey indicates the amount may double up until 2014 with the public and private sectors’ becoming more committed to promotion and developing infrastructures. Romania currently attracts tourists from the United States, Great Britain and Germany.

While therapy costs in Romania are smaller by 60 to 70 per cent than in more developed countries, tourists still prefer to go to Asian countries such as India, Thailand, Singapore and Malaysia, where massive investments have been made in promotion activities over time. The most developed health tourism market in Central and Eastern Europe is Poland with USD 450 M in revenues last year.

The most demanded therapies in Poland are stomatologic ones such as implants and dental crowns, plastic surgery and breast implants. The market research company anticipates that CEE countries may attract up to five M tourists looking for medical and wellbeing therapies in the next six years, following joint efforts put in by authorities and industry. In the context, a number of investors are already looking at developing private hospitals in Bucharest to meet upcoming health tourism demand.

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