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Bucharest
December 4, 2021
BUSINESS

Mihai Bordeanu, in-coming marketing director for Dacia and Renault

On July 1, Mihai Bordeanu was appointed as marketing director for the Dacia and Renault brands, instead of Rafael Treguer, Mediafax reports. “I want one in two vehicles sold locally to carry the Dacia logo in the shortest time possible. It will take several years of work, when we try to improve the brand’s local reputation,” the new marketing director said yesterday. He went on to say that car prices would be re-calculated to include the VAT rate increase from 19 to 24 per cent as soon as possible. Prior to his new appointment, Bordeanu had been Lexus brand manager in the Balkan region.


Dacia – first in France, based on new registrations


Dacia brand ranks first in France based on the increase in registration of new cars in June, with a 95.8 pc progress year-on-year, to 12,075 units, Mediafax reports. The share held by Dacia of the automobile segment on the French car market soared in June from 2.5 pc to 5 pc, according to data provided by the Committee of French Car Manufacturers (CCFA). In the first half of the year, the number of new Dacia cars registered in France rose to 61,249, from 23,886 units last year. If one takes into account the results in the segment of light commercial vehicles, the total number of Dacia registrations in France gained 90.2 pc in June, up to 12,685 units, taking its market share from 2.4 pc to 4.5 pc. In the automobile segment of the market, PSA Citroen Peugeot kept its position of market leader, with 76,531 new units registered in June, down 5.6 pc from a year ago.

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