Publisher Sanoma Hearst Romania took over the web site MagazinulDeCase.ro, which hosts real estate classified ads posted by owners, directly from the Romanian owners of the web site, who founded it in 2006, Mediafax reports. Neither party has unveiled the price tag of the transaction. “Sanoma already has a new business plan for MagazinulDeCase.ro, on implementing new online services and facilities to the benefit of those who sell and buy real estate properties. We have a new manager for this project, Florin Pavai (former division manager with eMag.ro), who has a wide expertise in marketing. On a short term, we plan to enact a web interface allowing owners to directly post their classifieds, along with advertising packages that will increase the visibility of the ads, so necessary in this difficult market context,” explains Adina Vasilescu, new media publisher with Sanoma Hearst Romania. MagazinulDeCase.ro was created in 2006 by Matei Milos, Paul Ghinea and Ileana Anghel. The web portal posts real estate classified ads based on a set fee, without commission for completed transactions.