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July 30, 2021

IKEA Romania cuts an average 12 pc off selected item prices on September 1

IKEA Romania has announced that, on September 1, it would cut prices of almost half of its items by an average of 12 per cent, following the integration of its operations into the Swedish group and in spite of exchange rate / raw material cost fluctuations.

“Prices will be cut by five to 60 per cent, or by 12 per cent on average. The cut will apply to 4,000 items out of a total of 8,500 sold by the IKEA store: furniture, accessories and home decorations. After our integration into the IKEA group in March 2010, we cut purchasing prices and logistic transport costs,” IKEA Romania Marketing Manager Mihaela Muresan told a press conference yesterday. The prices of the remaining 4,500 items will rest unchanged. Prices are VAT-inclusive and are maximal ones, meaning they may not exceed the catalogue values, but may be discounted in the course of the year.

IKEA Romania Retail Manager Cornel Oprisan in turn added that he estimated sales volume would grow after the price cuts this year and that the company would make a profit. In his opinion, the profile of the Romanian consumer has changed, with people now being more careful and reserved when they buy. The company has invested a total of EUR 1.3 M in the promotion and distribution of the 2011 catalogue – 950,000 copies – valid from September 1, 2010 through to August 31, 2011, the budget being similar to last year’s.

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