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March 5, 2021

Football: Steaua beer launched

Steaua Bucharest FC launched its own beer on Wednesday during a new marketing action that followed last year’s launching of the ‘Steaua’ wine, Agerpres informs. The beer will have a price of RON 3 and will be distributed by one of the largest beer companies in the country, a company whose production line has a capacity of 75,000 units per hour. According to Steaua marketing director Bobi Durbac, other products will be launched on the same segment. Produced in the European Union, the beer comes in two variants – alcohol content of 4.5 per cent and non-alcoholic. “Through this launch the marketing department is showing the value of its work. The product had been part of the club’s marketing program for some time now and has been launched on the occasion of our game against Liverpool although it is meant to be consumed mostly during summertime,” Valeriu Argaseala, president of the club’s Administrative Board, stated. “It’s an achievement comparable to that of Europe’s great clubs,” Argaseala underlined. “Dutch clubs Heerenveen and Feyenoord have launched their beers too,” Durbac said, pointing out the successful link between football and beer.

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