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March 4, 2021
SPORTS

Rio 2016 Olympics unveils official logo

While the 2016 Olympics in Rio de Janeiro, Brazil, may be years away, the Olympic committee unveiled the logo for the event in front of 1 million New Year’s Eve celebrators on Copacabana beach.


With three figures – orange, green and blue – embracing and dancing, the committee hopes the brand will communicate the city’s culture to spectators and athletes worldwide, according to over­nightprints.com.
“The logo for Rio’s 2016 Games conveys passion and transformation. The passion of all Cariocas and Brazilians for sport and celebration,” Carlos Nuzman, president of the Rio Olympic organizing committee, told the news source. “And the transformation that the Games are already bringing to Rio and to Brazil.”
However, getting the logo just right was no quick process. The committee accepted proposals from nearly 140 agencies before narrowing it down to only eight in the final phase. A group of 15 national and international members of Rio 2016’s organizing committee made the final decision.


Just days after unveiling the logo, the winning agency is facing allegations of plagiarism, however. The Telluride Foundation in Colorado claims that the Rio brand is too similar to their own.

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