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October 25, 2020

Dacia sales in Germany halved in 2010

The beyond-expectations sales of Dacia cars on the German market in 2009, which peaked at 85,000 units thanks to the scrappage bonus of 2,500 euros for each car sold, were followed by a 50 per cent drop last year, Hotnews reports, citing Renault Deutchland data.

The downturn was expected, and confirmed by prudent 2010 sales estimates of nearly 30,000 units. The record-high level of auto vehicles sold on the German market in 2009 was followed by a 23 per cent fall last year, to about 2.9 million new cars sold overall.

Only 40,000 new Dacia cars were sold in Germany last year, from 85,000 in 2009, and the market share also shrank from 2.1 per cent to 1.3 per cent. Renault Deutschland officials said the slump was expected, given the lack of a cash-for-clunkers programme prevented a repeat of the extraordinary sales two years ago. Overall however, the Renault sales did not plummet beyond 20 per cent, from 143,000 cars sold in 2009, to 116,000 last year. In 2010, the German auto market witnessed a 23 per cent slump, to nearly 2.9 car units sold, a trend expected given the conclusion of the most lucrative cash-for-clunkers programme Europe has ever seen, which enabled two million people to buy new cars, despite the economic crisis being in full swing.

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