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Bucharest
August 3, 2021
BUSINESS

Lotus brand, launched in Romania

Forza Rossa became, yesterday, Lotus’s exclusive representative for Romania, Moldova, Serbia and Montenegro and inaugurated, in Bucharest, the first showroom of the British brand, in the presence of Formula 1 world champions Nigel Mansell and Martin Donnelly, who piloted Lotus models in the 1990s. The British brand’s importer, Forza Rossa, estimates it will sell at least 24 units this year, according to Ion Bazac, shareholder and chairman of the company’s BA. “We estimate that, this year, the pace of Lotus sales will be at least two units a month. We have on sale three new models which we are confident would ensure this pace,” Bazac stated, in a press conference. Repre­sentatives of the importer stated that Lotus would compete, in Romania, with the latest models of the Subaru and Mitsubishi brands. Bazac added that, by the end of the year, the company would open an office in Chisinau and, in 2012, another two showrooms in the capitals of Serbia and Montenegro. He did not provide any details regarding the showroom opened near the Otopeni airport. The three models on offer on the Romanian market – Elise, Exige and Evora – come at prices ranging between EUR 38,000 and 76,000, VAT not included. The head of Forza Rossa – which is also the representative of the Italian brand Ferrari for Romania, Bulgaria and Moldova – stated that company’s portfolio would be expanded next year by another car brand. Bazac added that the company was aiming, this year, at a EUR 10 M-turnover, approximately 10 pc higher than the 2010 figure.

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