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June 23, 2021

The second year of decline for the local beer market

The unstable economic environment in 2010 resulted in a decrease of the beer market by 3.5 pc over the previous year, reaching a total volume of 17 million hectoliters. According to a press release of “Brewers of Romania” Association, in the last two years the beer market declined by 16 pc compared to 2008, the year when the beer sales volume reached a maximum quota of 20.2 million hectoliters. Beer consumption per capita in 2010 recorded a value of 78 liters, continuing the descending trend started in 2009 and proving the fact that the economic situation has affected consumers and their consumption habits. The Members of “Brewers of Romania” Association – Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries and Ursus Breweries – despite the difficult situation, have invested 51 million euros last year and the contribution to the state budget through various taxes (excise, VAT, personal taxes and social insurance contributions) has reached 270 million euros, up by 7 million euros compared with 2009. Consumer’s preferences in terms of packaging were kept constant: PET holds a percentage of 49.3 pc, 31.7 pc the glass bottle, the can is 16 pc and 3 pc the beer on draught. In other words, starting this year, two new members – Soufflet Malt Romania and Association of Hops Producers from Romania – have joined the “Brewers of Romania” Association, which opens the representativeness activities to manufacturers of malt and hops.

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