GfK: Romanians choose their car based on mileage

Two in three Romanians purchase a new car based on its fuel consumption, finds a survey conducted in 2010 by the market research company GfK, Mediafax informs. The next criteria are brand, price, engine performance and comfort.

According to the survey, 5 pc of subjects planned to buy an automobile in the next 6 months. The percentage is the same as in 2009 (also 6 pc), but down from the 9 pc that registered in 2008. Last year, a higher purchasing intent was recorded in Oltenia and in 18 to 25 age segment. The survey also reveals that 60 pc of the purchasing intent referred to second-hand vehicles. Over three quarters of those who intended to buy a car last year planned to pay it with cash, from own resources.

Another survey conducted by the same company last month, focusing on insurance purchase habits, found that only 38 pc of Romanians own a car and 19 pc of them have third-party liability insurances (CASCO).
Some 45 pc of CASCO owners mentioned price as the main criterion in choosing the insurance company, while 74 pc of those who contracted compulsory car insurances based their decision on it. In Bucharest, there are significantly fewer drivers that do not, or did never have a CASCO-type insurance, against the total number of subjects (39 pc vs. 70 pc).

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