Orange Romania has new brand signature

The Romanian division of Orange launched a new brand signature, “today changes with Orange”, reflecting the company’s promise to simplify its clients’ digital experience, according to a press release by the company remitted to “Nine O’Clock”. The new brand signature was first introduced in communication campaigns in France in November 2010, and is now officially launched in Romania. It will be adopted, gradually, by other countries in the France Telecom-Orange group.

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