Beverages producer Romaqua estimates for this year an increase by more than 12 pc of its sales, to EUR 160 M, and plans to invest about EUR 20 M mainly in developing its production and storage facilities, despite being very cautious about investments, given the current economic and political situation, the vice-president of Romaqua Group, Nicolae Palfi said yesterday in a press conference dedicated to 205 years of Borsec mineral water. “There are few brands so old in the world, with such longevity and prestige.
If 3 million liters of water were bottled at Borsec in 1806, in 2010 we bottled 335 million liters,” said Radu Lazaroiu, Managing Director Romaqua Group, in the same conference. Last year, Romaqua posted sales of EUR 142.5 M, down 4 pc from 2009, as the whole Romanian market of mineral water suffered a setback in 2010.
In his turn, Vasile Mihalcea, General Manager of the National Company of Mineral Waters (SNAM) said that still mineral water – including Borsec – had a significant advance over the last five years, reaching 40 pc of the market, while the other 60 pc are held by sparkling water.
The company vice-president added that Romaqua also contemplates the balneal sector and might invest in this type of tourism over the coming years. The Romaqua officials assured the public that the company will increase prices with a maximum 5 pc, but only after Easter. Palfi added that Romaqua did not cut salaries and made no layoff in the last few years, so it has 2,022 employees now. The company exported some 1.2 – 2 pc of its total sales, to 17 countries, mostly to Hungary and the USA.