Wienerwald opens first restaurant in Romania

The Wienerwald chain of restaurants made its entry on the Romanian market with a first restaurant opened in the Vitan Square area, a EUR 150,000 investment. The estimated business turnover for its first year of Romanian operations comes down to EUR 2.5 M, as the company plans to open ten units through 2012. A business turnover of EUR 14-15 M in the next three years, during which the chains aims to open 30 restaurants, is another goal set by the company. Wienerwald made plans for an incipient EUR 3 M investment in its restaurant business in Romania, to operate under an own and franchise system. “We focus on Bucharest, since we seek to open up to 15 units, but also on other major Romanian cities, including Sibiu, Cluj-Napoca and Constanta. We concentrate on locations allowing for quick home deliveries too,” said Ali Capa, partner Wienerwald Romania, who added that Wienerwald chose to come to Romania given the high poultry consumption in this country, nearly 50 per cent higher than in Germany and Turkey, where the company also operates.

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