The European Film Festival closed, on Sunday, with the screening of the Israeli production “Ajami”, at the Studio Cinema. On the same occasion, the five films which collected most votes from the public were announced. Thus, the public’s choice award, the only distinction awarded in this festival, went to the German production “Poll”, directed by Chris Kraus. The next positions in the public’s ranking were claimed by “Cell 211” (Spain), by Daniel Monzon, “In a Better World” (Denmark), by Susanne Bier, this year’s winner of the Oscar for the Best Foreign Language Film, “Bibliothèque Pascal” (Hungary), directed by Szabolcs Hajdu, with a cast that includes Andi Vasluianu, Razvan Vasilescu and Oana Pellea, and the Romanian documentary “Metrobranding”, by Ana Vlad and Adi Voicu.
The 15th edition of the European Film Festival took place in Bucharest, between May 5 and 15, and Brasov (May 12-15), and is to continue its journey in Iasi (May 19-22), Timisoara (May 19-22) and Targu Mures (May 26-29). In Bucharest, the festival opened with “Essential Killing” (Poland, 2010), directed by Jerzy Skolimowski. This year marked Moldova’s first participation in the festival, with a selection of students’ movies, presented alongside short-reels signed by students of the National University of Theatrical and Cinematographic Art in Bucharest, in the presence of the young directors.
The Romanian production “Metrobranding” tells the spectacular tale of the golden age’s six star-brands: the Relaxa mattress, the Dragasani trainers, the Pegas bike, the Mobra motorcycle, the Fieni light-bulb and the Ileana sawing-machine. The documentary was presented in numerous festivals – Visions du réel Nyon, Dok Leipzig, IDFF Jihlava, Copenhagen DOX, in the Top Dox section, Zagreb DOX – and collected accolades from the critics.
The honorary ambassador of this year’s edition of the European Film Festival was Radu Muntean, the director of one of the most celebrated Romanian productions of 2010, “Tuesday, after Christmas”. The European Film Festival is organized by the Romanian Cultural Institute, and the film selection is made with the support of the embassies and cultural centres of European countries.