BUSINESS

Romanian cinemas earn RON 111.6 M from 6.5 million spectators in 2010

The 68 cinemas still working in Romania earned an approximate 111.6 M RON in 2010, which represents an increase by more than RON 24.7 M compared to 2009, while the number of moviegoers also went up by over 1.22 million against the previous year. According to the 2010 Statistical Directory of Cinematography, made by the National Center for Cine­ma­tography (CNC), 2010 brought the highest number of spectators in cinemas in the last five years. Last year, the 68 Romanian cinemas attracted 6,508,747 moviegoers (against 5,279,932 in 2009, 3.79 million in 2008, 2.92 million in 2007 and 2.77 million in 2006).

Reflecting this progress, the total earnings of Romanian cinemas soared in 2010 to the peak of the last five years: RON 111,640,783 M, up from RON 86,940,607 in 2009, RON 53.1 M in 2008, RON 34.3 M in 2007 and RON 28.2 M in 2006. The massive gain was also driven by an increase of the average price per ticket from RON 16.47 in 2009 to RON 17.15 last year. On the other hand, the number of operational cinema halls has dropped over the last five years to 68 in 2010, from 74 in 2009, 75 in 2008, 72 in 2007 and 73 in 2006.

The biggest earnings were reported by Cinema City Romania and Hollywood Mul­tiplex. Third in a top based on earnings and spectators comes Movieplex Cinema. CinemaPro of Bucharest and Cinema Patria of Craiova had the largest number of spectators last year – 133,033 and 62,712 respectively – in a top of single-screen cinemas. Next come Cinema Studio of Bucharest (51,281), Victoria of Cluj (42,332) and Patria of Bucharest (34,627).

‘4,3,2’ – most watched romanian film of the last five years

According to the Statistical Directory of Cinematography, ‘4 months, 3 weeks and 2 days’ and ‘If I want to whistle, I whistle’ hold the first two places in a Top 20 of Romanian movies that attracted the highest number of spectators in Romanian cinemas during 2006-2010. ‘4 months, 3 weeks and 2 days’ – winner of a Palme d’Or at Cannes in 2007, leads the top with 89,339 spectators, followed by ‘If I want to whistle, I whistle’ by Florin Serban, with 51,262 spectators. Third in the top comes ‘Tales from the Golden Age 1’ by Cristian Mungiu (2009), with 28,665 spectators, followed by two films by Sergiu Nicolaescu: ‘Last Man Standing’ (2008, 26,575) and ‘Poker’ (2010, 24,876).

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