Premium car sales will rise, in the course of this year, compared to 2010, by 10 to 15 pc, as the segment of clients targeted is less sorely affected by the slump in purchase power, the Sales and Marketing Director of Mercedes-Benz Romania, Valeriu Zaharia, estimates, quoted by Mediafax. “As regards the car market in general, I expect a lull compared to last year or a slight rise, by 2 pc, given that in the first five months of the year sales have been ebbing,” Zaharia added.
In the first five months of 2011, the best-selling premium brands reported significant rises in sales compared to the same interval of 2010. Thus, Mercedes’s sales rose by over 50 pc, BMW delivered 12.5 pc more cars, while Audi sales rose by 23 pc, in the first five months. At the same time, similar rises in sales were reported by the brands Porsche (38 pc), Lexus (21 pc) and Volvo (40 pc). In the January to May interval, 23,152 cars were registered in Romania, 12 pc below figures for the same interval of the preceding year.