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June 12, 2021

Romania no longer one of top 30 emerging markets most attractive for retailers

According to a survey conducted by A.T. Kearney consultancy company, Romania is no longer one of the top 30 emerging markets that are most attractive for international retailers. Bulgaria continues to be one. Last year Romania dropped five places and was 28th in that table. That drop was blamed on a saturated local retail market. The table is divided into three categories. The top 10 countries are labeled as attractive for retailers. The 10-to-20 places are considered worthy of investment, and the last ten places have low attractiveness. Brazil topped the table, followed by Uruguay, Chile, India, Kuwait and China. No Eastern European country is in the top 10 positions, while Albania (13th) and Russia (14th) are the only Eastern European states present in the second category. The second category also includes countries such as Lebanon (11th), Egypt (12th) and Kazakhstan (15th). Bulgaria, another Eastern European state present in the table, is part of the third category, being 30th. This category also includes states such as Malaysia, Mexico, Vietnam, Columbia, Argentina, South Africa, Panama, the Dominican Republic and Iran.


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