20 C
June 13, 2021

Fast-food chain SUBWAY enters the Romanian market

The SUBWAY chain of fast-food restaurants is about to enter the Romanian market, thus adding a new country of Central and Eastern Europe to its portfolio, with business concept licenses offered until the end of May, reads a press release. The first Romanian restaurant will open by the end of the year and medium-term plans refer to 60 restaurants throughout the country by 2015. Martin Princ, Regional Development Manager for Central and Eastern Europe with SUBWAY, said that the company will focus on Bucharest, where it is looking for the best location now. “We intend to sell about 20 franchises before the end of the year,” Princ mentioned. SUBWAY will manage its development in Romania jointly with two Development Agents that will concentrate on developing the brand and providing assistance to restaurants across the region. The company does not aim at establishing Master Franchisees, and instead will sell licenses to individuals, similarly to what it did in most countries around the world.

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