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June 30, 2022
BUSINESS

World Tourism Organization: Romania, in the right direction

Romania is heading in the right direction in tourism and keeping pace with European trends, focusing on the Carpathians and the Danube Delta, the secretary general of the World Tourism Organization (UNWTO), Taleb Rifai, stated, yesterday, following a meeting with Elena Udrea, Mediafax reports. “Romania is a rich destination, with a tremendous potential for tourism. Ms. Elena Udrea’s mandate of the past two and a half years has been the most difficult time in recent years. In 2009 tourism slumped, for the first time in the past 60 years, by 7 pc, and the first signs of a recovery appeared in 2010,” Rifai argued.

He added that he backed the Romanian Tourism Minister’s efforts to promote Romania via the Internet and social networks. Rifai added that Elena Udrea had called attention to what still needed to be done in Romanian tourism, namely, a closer collaboration between the state and the private environment, as well as a more effective system of collecting statistics from the tour-operators. When asked whether she had discussed Bute’s match, during her meeting with Rifai, Udrea replied: “I didn’t tell him everything, so as not to ruin his image of Romania. I discussed, with Mr. Rifai, the investment projects we are running, to expand the skiing facilities or to develop spa tourism, as well as plans for investments on the seaside or in cultural circuits.”At the same time, the minister applied to the World Tourism Organization for help in drafting up the documents needed to purchase advertising services meant to ensure the online promotion of Romanian tourism.

Yesterday, Rifai also met the president Traian Basescu, handing him a letter in which he urged the latter to back tourism.

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