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June 28, 2022

Leroy Merlin, new player on the DIY market

Leroy Merlin, a French group with a turnover of more than EUR 9 bln at world level, has recruited the first 250 employees that it will use to make its entry on the Romanian DIY market. Leroy Merlin will open a 17,000-square meter store on September 15 on Bucharest’s Chitilei Street.  According to the ‘Ziarul Financiar’ daily, the management team consists of eight Frenchmen and two Romanians (business development manager Cristi Petrescu and HR director Adina Burchioiu). 180 of the 250 employees that will work at the store are part of the Colosseum project. “I believe that the DIY market will restructure itself in five years’ time. For us this is the first time we enter such a crowded market,” Philippe Hauville, general manager Leroy Merlin Romania, stated. Leroy Merlin’s first store in Romania will be the company’s largest store. The company is present on 12 markets at global level. The investment totaled approximately EUR 6 M, a sum that includes the construction works, the merchandise stocks and the salaries. A guarantee of EUR 26 M for the payment of rent during the 13 years included in the contract should be added to that figure.

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