Visa Europe launches campaign to stimulate online card payments

Visa Europe, together with member banks in Romania, launched yesterday the national campaign promoting the usage of cards for online payments, Catalin Cretu, General Manager Romania, Visa Europe mentioned in a press conference. Currently, less than 200,000 cards of the total 9 million cards pre-enrolled by banks in Romania have been activated in the 3D Secure platforms, such as the service Verified by Visa, which secures online transactions by card.

“We have to overcome the lack of information around the security of online transactions and to convince Romanians of the safety of these transactions through the Verified by Visa platform. Currently, we are working together with the member banks to simplify the enrolment procedure in Verified by Visa, while maintaining an optimal level of security. The development of e-commerce and improvement of services for the population, such as the possibility of paying taxes online by cards, depend on these challenges,” Cretu also mentioned.

The Verified by Visa service protects cards against unauthorised transactions and offers total confidence when shopping online. Verified by Visa adds an additional layer of security that verifies the legitimacy of both parties in an online transaction. “We want Romanians to understand that online transactions are secure, easy, better than cash transactions. For instance, shoppers have the guarantee they can get their money back if they are the victim of online fraud, if their order was not delivered or was delivered damaged,” Catalin Cretu highlighted.

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