Over 70 pc of Romanians cut down on consumption or went for cheaper products this year as a result of the recession, according to a poll made by Mednet Marketing Research Center, a press release informs. Approx. 46 pc bought the same products, but in smaller quantities, 10 pc bought cheaper products, but in the same quantity, while 15.9 pc went for cheaper products in smaller quantities. Furthermore, even if the percentage of those who appreciate they have been affected by the recession to a large or very large extent ebbed from 53.2 pc in February 2011 to 42.8 pc in December, the poll shows that the effects of the recession continue to be felt by Romanians on a day-to-day basis. The direct effects of the recession on the respondents and their families include price hikes (59 pc), wage cuts (47.9 pc), job losses (18.6 pc), the hiking of instalments on loans as a result of the RON’s depreciation (15 pc) and the loss or reduction of fringe benefits (13.8 pc).