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October 23, 2021

Real innovation at 2012 Detroit auto show

The annual Detroit auto show kicked off this week (January 9-22) with renewed optimism, as the industry emerges from one of the worst recessions in decades. Detroit’s big three automakers, General Motors, Chrysler and Ford, all took market share in the United States for the first time since 1988, and growth is expected in 2012. But analysts, quoted by Detroit news, said the U.S. auto industry still faces risks from the looming economic crisis in Europe and and competition from Asian automakers. South Korean auto manufacturer Hyundai won the 2012 North American Car of the Year award for the Elantra, edging out the Volkswagen Passat and Ford Focus. The company’s North America CEO says the award will help cement the improving reputation of the car that has surged in U.S. sales in recent years. The Range Rover Evoque was named truck of the year, beating out the BMW X3 and Honda CR-V. Jaguar Land Rover’s North American president says he hopes the award boosts the brand in the company’s largest market, the United States. A panel of 50 automotive journalist choose the winners from a group of finalists. Ford unveiled the 2013 Ford Fusion, midsize sedan. “2013 will be a significant year for Ford, CEO Alan Mullaly promising that there will be five different Fusions, including a fully-electric version. Chrysler revealed their much-anticipated 2013 Dodge Dart. It shares a similar look to the Dodge Charger, but is compact and has Fiat’s multi-air engine technology. Chevy made a push to attract youthful buyers by unveiling the 2013 Chevy Sonic RS. Targeting the under-30 demographic, General Motors CEO Mark Reuss bragged about the Sonic’s new MyLink system. It features a 7-inch touchscreen where drivers can stream music through their phone. The Sonic will have a base price of around USD 20,000.

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