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Bucharest
August 12, 2022
BUSINESS

Balneal tourism, a priority

Romania has one third of Europe’s curative resources. The huge potential is waiting to be used. Until recently, our country had no homologated spa. In 2009, the Ministry of Tourism came with a new strategy, which listed balneal tourism as a priority. At the beginning of Elena Udrea’s mandate, all – without exception – had a terrible situation in terms of infrastructure, medical facilities and medical personnel.

“The first step is to convince the doctors of the Union, and not only them, about the curative properties of our natural resources,” said Dr. Emilian Imbri, counselor of the minister, for the ‘Evenimentul Zilei’ newspaper.

Investments will be made in road and tourist infrastructure. These, plus the balneal resources, must be presented as a package in tourist fairs.

MDRT thus started the “reconstruction” of three emblematic towns: Borsec, Herculane, Sulina. They are part of the United Nations Development Programme. The revitalisation of Borsec includes a ski track that increased tenfold the number of tourists. Meanwhile, Sulina can return to its pre-war status of charming cosmopolitan town.

The strategy of the ministry aimed at re-launching tourism was drafted by a tourism-health inter-ministerial committee. It avails of logistics and funds managed by regional development.But the main benefit is that they can form an association of Romanian spas, with the possibility of accessing EU structural funds.

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