ePayment, the main provider of online payment solutions in Romania, has become PayU Romania since yesterday, thus concluding the last phase of a rebranding process that started 6 months ago, reads a press release. The PayU group will provide online shops in Romania with new payment services and methods, capable of supporting the growth of electronic commerce, as well as business development opportunities, by making available the resources and experience of the group, and by facilitating the expansion to the international markets where the group is present, according to Cristian Herghelegiu, Country Manager PayU Romania! The launching of the new brand is also marked by the start of the campaign named ‘Be a PayU ambassador!’ that will run between 23 and 29 January 2011 in various online and offline media, with the purpose of increasing the awareness of online buyers regarding the brand change.
