BUSINESS

Ford’s all-new B-MAX at Geneva Motor Show

Ford will throw open the doors to its all-new production-ready B-MAX compact multi-activity vehicle when it takes a starring role at the 2012 Geneva Motor Show in March, according to a press release. Ford President and CEO Alan Mulally will be in Geneva to unveil the new B-MAX, which promises to set new standards with its unique design and best-in-class technological features. Its return to Geneva, in full production form, comes just a year after the concept was unveiled at the Geneva show.

“The B-MAX combines an exciting, innovative design with features that only previously have been found in bigger cars,” said Stephen Odell, chairman and CEO, Ford of Europe. “It’s a brand new car that responds to the needs of an increasing number of customers who want much more from their small cars.” Ford’s new 1.0-litre EcoBoost petrol engine, with its advanced combination of power and efficiency, will be available on the B-MAX, as will Duratorq TDCi diesels. The Ford B-MAX goes on sale in Europe later this year.

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