The Internet is beginning to become an important communication medium, which can influence consumers’ decision to buy products or services or persuade them to look for further information on a product or service, according to the results of a survey conducted by BestJobs, quoted by Mediafax. Thus, according to the aforementioned source, over two thirds of consumers are influenced by online advertising, with 23 pc saying they may be persuaded to buy a product or service after seeing an online ad, while 29 pc allow they may influenced in their decision by seeing a TV commercial.When asked to name the advertising medium which influenced them most, 34 pc chose “online advertising”, alongside TV commercials (44 pc), flyers (4 pc), newspaper and magazine ads (4 pc), radio commercials (3 pc), billboards (3 pc) and other means of advertising (8 pc).As regards online advertising in particular, 18 pc of the respondents stated the were fairly influenced by online ads and 7 pc, very much influenced, but only 18 pc tend to click on the ads. On the other hand, the consumers’ most frequent responses to online advertising include looking for details about the product or service thus advertised (16 pc), seeking information with a view to purchasing the product or service (15 pc), heading straight to the producer’s website (9 pc) or passing on messages concerning the respective product or service (3 pc).The survey was conducted at a national level on BestJobs’ page for applicants January to February 2012, on a sample of 3,900 respondents. “This is part of a series of BestJobs surveys polling the users on a variety of topics related to jobs, the economy, career and lifestyle. Such polls are not scientific and they are merely meant to reflect the users’ opinions,” the aforementioned source argued.
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