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October 29, 2020
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Optimistic and encouraging start to 2012 for Mercedes-Benz in Romania

During the first two months of this year, the German manufacturer car sales rose by 25 pc, Gabriel Craciun, Mercedes-Benz Romania SRL Corporate PR/Communications, Marketing & PR/Communications Vans, told Nine O’Clock.

The much media covered crisis put to the test the auto industry as well, which nonetheless struggled to keep things in balance. After 2011, which marked the Mercedes-Benz 125 innovation year anniversary from when the vehicle was born, the German car brand continues on its path to further achievements, in defiance of the economic woes.Regarding Mercedes-Benz division in Romania, the Driver’s License and Auto Vehicle Registration Department (DRPCIV) statistics show that a number of 1,578 Mercedes-Benz vehicles were registered in 2011, up 15 pc from 1,372 units year on year. The Mercedes-Benz Vans Division posted 1,333 commercial light duty vehicles sold last year, of which 174 Vitos, 65 Vianos, 1,079 Sprinters and 15 Varios. Also, in the truck division, models Actros, Axor, Atego and Unimog total 598 registrations in 2011, of which 574 mini utility vehicles and 24 special vehicles, according to the DRPCIV data.For this year, Mercedes-Benz Romania built a business plan seeking a 15 pc estimate rise in car sales up to over 1,750 units. “During the first two months of the year, the sales of Mercedes-Benz auto vehicles soared by 25 pc year on year. They have occurred on the back of the Mercedes-Benz Financial Services, an important partner that offers customers financing services towards the purchase of a Mercedes-Benz vehicle. In the light duty vehicle division, 2012 sales estimates match 1,500 new cars,” Gabriel Craciun, Mercedes-Benz Romania SRL Corporate PR/Communications, Marketing & PR/Communications Vans, told Nine O’Clock.The local market remains quite competitive, with second-hand offers satisfying customer demand for discount offers. As always, the Mercedes-Benz portfolio of used cars is both diversified and complex, given the high demand, the German car brand representatives said.“In 2011, we marketed at authorized dealerships 327 used Mercedes-Benz vehicles, and the 2012 estimates are in the 500-plus range. Mercedes-Benz offers customers a special used car program entitled “Proven Exclusivity”, which offers the best quality guarantee used car option. Demand is high for used light duty vehicles too, given the best possible conditions offered at competitive prices. In 2012, we estimate to market through authorized dealers nearly 300 Mercedes-Benz light duty used autos,” Gabriel Craciun, Mercedes-Benz Romania SRL Corporate PR/Communications, Marketing & PR/Communications Vans, said.

New Mercedes-Benz A-Class unveiled at Geneva Motor Show

The new Mercedes-Benz A-Class has been unveiled at the Geneva motor show, with a whole new look, economical engines and a hot AMG Sport model, according to BBC. The Sport looks purposeful on its 18-inch AMG light-alloy wheels and the splashed of red on the grille and brake callipers give an indication of the Sport’s dynamic ability. A wide range of petrol and diesel engines will be available, and for the first time ever, Mercedes will offer a car with CO2 emissions lower than 100g/km. The A250 is currently the most power, with 209bhp with the help of turbo-charging and direct injection. The petrol engines use a new form of lean-burn technology, know as ‘Camtronic’, and are all fitted with start/stop technology as standard.

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