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Bucharest
August 6, 2021
BUSINESS

Funai, officially in Romania

Japanese company Funai, one of the world’s top manufacturers and providers of consumer electronics, officially entered the Romanian market. The company sells Blu Ray and DVD players, as well as TV sets, but “the main business is represented by TV sets,” Barbu Mihai Alexandrescu, sales manager for Romania and Bulgaria said during the launching event. The company hopes that it will gain 5 pc of the TV set market in the first year of operations, and will have a turnover of EUR 3 M. Funai is the no. 1 brand in Poland, where the Japanese company also operates a factory that produces 100,000 TV sets a month. Funai provides for its TV sets an extended and unique 5-year warranty package and a ‘Zero dead pixels’ programme which allows users to have their device replaced if even a dead pixel appears on the LCD screen during the first two years after purchase. The largest TV set sold by the company has a 32 inch wide screen (80 cm), because “Romanians live in small homes and do not need large screens,” considers Alexandrescu. For the time being, Funai products are available only in Dedeman stores, but they will soon reach the majority of retailers, like Flanco, Domo and Altex.

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