BUSINESS

First Subway restaurant opens in Romania

The quick service restaurant chain Subway yesterday opened its first unit in Romania, the 100th country covered by the chain of franchise restaurants. The new unit, located at the Piata Victoriei Square in Bucharest, was inaugurated with an event attended by H.E. Mark H. Gitenstein, the Ambassador of the United States to Romania. The development plan of Subway in Romania provides opening 40 units in the next 4 years. Until the end of 2012, the chain will open two more units – one inside the Palas complex of Iasi, and the other at Iulius Mall Cluj. The investment for such a restaurant amounts to EUR 70,000-100,000. According to Subway franchisee Cristian Stefanescu, a Subway franchise costs EUR 7,500 a month, and Subway partners will also pay 8 pc of to their turnover for the franchise fund and 4.5 pc for the advertising fund. The restaurant opened at Piata Victoriei has a surface of 150 square meters and has a capacity of 42 seats at tables. The restaurant has a staff of 10, which will be supplemented by 5 until the end of this year. The menu includes sandwiches, salads and other products, and the units also have the option of catering services. Home deliveries will become available when there will be a sufficient number of units to cover the area of delivery. According to franchise officials, the difference from other players of the same market is that Subway sells fresh sandwiches, instead of fast-food products.

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