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March 28, 2023

‘Trusted Brands 2012’ awards

Orange, BCR, Dacia, Untdelemn de la Bunica, among the winners.Consumers from France, Poland and Romania designated Orange as the most reliable mobile telephony brand, in the European survey Reader’s Digest Trusted Brand 2012, an event supported by Cargill Romania that took place Tuesday evening, in presence of several officials of the top brands in Romania. The list of winners includes Orange as the most reliable mobile telephony brand for the 5th year in a row in France and the 3rd consecutive year in Romania. Another company that received this award, for the 7th year in a row, is ‘Untdelemn de la Bunica.’ Out of the winners of Trusted Brands 2012, ‘Untdelemn de la Bunica’ is the only edible oil brand trusted by Romanians, which was demonstrated by the vote granted in each edition of the event, starting 2006. ‘Untdelemn de la Bunica’ is the leader of the Premium segment of the market, according to data provided by GFK Romania for 2005 – 2011.Another important winner, in the auto segment, was Dacia, which invites the public to attend the forums dedicated to the latest model of the brand, Dacia Lodgy. In 2012, Dacia surpassed brands like Volkswagen and Mercedes. “Ten years ago, this would have seemed an almost impossible achievement. We hope to win (the public’s) confidence to an even higher extent, with our model Dacia Lodgy, which they will be able to test in Romania within less than a month,” said Mihai Bordeanu, the Marketing Manager of Dacia Romania, who attended the Reader’s Digest Gala.The list of laureates, in various market segments, also includes BCR, Borsec, Nokia, Astra Asigurari, Petrom, Paralela 45, Phillips, Ariel, Nivea, Europa FM and Pro TV. Reader’s Digest Trusted Brands, now at its 12th edition, is a survey targeted at the readers of the magazine that is translated in 13 languages. The survey was conducted in 15 countries of Europe, with 27,000 respondents this year: Austria, Belgium, Croatia, Switzerland, Finland, France, Germany, The Netherlands, Poland, Portugal, the Czech Republic, Romania, Russia, Slovenia and Sweden.

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