AXA Asigurari, the Romanian division of global insurance leader AXA Group celebrated one year since it formally launched its operations in Romania. During this year, the company succeeded in implementing a new business model, developed its distribution network and devised for Romanian customers a range of innovative and personalised insurance products, suiting the needs identified in the Romanian market. “Although we must also take market conditions into account, our rapid development strategy targets the increase of the market share, so that – by 2015 – we become a top local player on the life insurances market, in terms of acquiring new customers,” Violeta Ciurel, CEO AXA Asigurari said in a press conference yesterday.The company achieved a 22 pc increase of total subscribed premiums in 2011 against the previous year, and a 116 pc advance in terms of new business volumes. AXA Life Insurance Romania targets a 100 pc increase of the premiums subscribed in 2012, to RON 49 M, with the growth being driven by the new insurance policies that will be signed this year, the insurer’s Sales Manager, Dan Buta added. The AXA group expanded its operations in Romania by increasing the number of branches from 41 in 2011 to 52 now, and plans to reach 58 by the end of the year.Furthermore, AXA Asigurari launches a unit-linked policy named ‘Start Invest’ – an insurance policy with a controllable investment component. With Start Invest, customers may control their investment, as the money can be automatically transferred to the investment programme with the lowest risk degree if the value of the investment drops under the limit set by the customer himself.