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Bucharest
January 28, 2023
BUSINESS

Vodafone invests EUR 7 M in rebranding 90 stores

Vodafone Romania invested EUR 7 M in rebranding 90 of its stores, spending EUR 500,000 in the largest location – Vodafone Experience Store, a store located within AFI Palace Cotroceni. “We are at the end of a process of rebranding we wanted to finish with the opening of the chain’s largest store, a store whose surface surpasses 500 square meters,” Vodafone commercial director Mihai Ghyka stated. He added that yesterday’s opening of the Vodafone Experience Store is a test and, if successful, could be replicated in other cities. In this store customers can explore and test the world of mobile internet at speeds of up to 43.2 Mbps, with the help of the best smartphones and tablets, as well as the products and services included in Vodafone’s portfolio. AFI includes several direct access areas, a mobile internet area, a testing and relaxation area, a business area, an info area, a children’s area as well as a coffee corner.

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